We invest in founders building radically different technology companies with unique business models or distribution strategies.

It’s never too early to reach out. We’ve invested as early as a founder and an idea. As pre-seed and seed stage investors, we are interested in learning about you and your idea whether you’ve already developed a product, hired a team, or raised capital. If you have already raised or are raising your Series A, however, we won’t be the right investors for you.

Send one of us an email! While warm introductions help in every aspect of business, we know fundraising is hard enough without the added barrier of reaching VCs. Do us a favor and make your email concise, easy to understand what your company does and what your ask is, and bonus if you can attach your deck. Our email is our first name at indicatorventures.com (not spelled out here, because, bots).

We invest in startups across various industries such as digital health, enterprise tech, fintech, marketplace, and emerging technologies. 60% of our portfolio is B2B, 20% is B2C and 20% is hybrid. The key differential we look for is high-velocity founders leveraging unique business models or distribution strategies.

We make investments up to $2M in a new company.

We are proud to invest in companies all over North America. While many of our companies are based in NYC, Boston, and California, we have also invested in remote teams and companies in cities such as Portland, OR, Detroit, MI, Atlanta, GA, Austin TX, and Seattle, WA. We know incredible founders and talented teams come from everywhere!

There are many great opportunities worldwide, however we don’t currently have the right experience or networks to be the best early stage investors for companies outside North America. Check out this list of Europe and Israel-based VCs.

We love partnering with maniacs on a mission. The best founders we back are high-velocity, high IQ/EQ, and relentlessly obsessed with the problem. They frame a clear strategy, rally great people around them, and execute with precision. They’re problem-solving machines who can see the big vision and map the small steps needed to get there.

We promise to be communicative and forthcoming during our decision-making process. We aim to strike a balance between being thorough and efficient. For companies and industries where we have plenty of existing knowledge, our process could take a week while for companies where there’s a steep learning curve, it could take a little bit longer.

Our investment process is typically as follows:

1. Initial conversation with a General Partner
2. Exchange of materials and information such as demos and sales and marketing material
3. Follow up conversations with the rest of the Partnership, focused on different topics
4. Due diligence process to understand the market, operations, and people in your company
5. Term sheet
6. Closing

Yes, as high-conviction investors we will lead or co-lead rounds and love investing with others. We have a track record of partnering with other top notch and complementary seed stage investors and can help bring them into the round.

Nothing goes as planned when building a company and we've seen it all -- our goal is to be your first call or text when you are celebrating or struggling or just need to run an idea by us. While you are 100% focused on building the best transformational company in the market, our job is to keep our fingers on the pulse, collecting and analyzing data points across the thousands of company builders we’ve worked with to better advise and help you.

Just as we are seeking to invest in extraordinary founders, you are looking to build the best possible team to execute on your vision and mission. To help advise on all things People, our Head of Talent Marissa works with founders to attract, hire, retain and empower talent, advise on company culture, organizational structure, compensation, and anything else people and human resources related.

When you take an investment from Indicator, you are getting our full attention. That’s the advantage of our lean, high-conviction model of investing. Unlike our peers, we limit the number of investments we make so we can dedicate the time and resources to each of our portfolio companies. Every company's needs are different and we can be as proactive or reactive as you need. We won’t get in your shorts, but we know where we add value. Given our focused investing mandate, our collective experience, network and knowledge is perfectly tailored towards an early stage company’s interests.

Just ask the founders of our companies :)

When we are lead investors, founders often ask us to take a board seat. We are also fine with serving as board observers or informal advisors. No matter what, you will find that we are helpful and involved partners and confidants who have your back.

Our limited partners are predominantly family offices and successful General Partners of funds across all asset classes, as well as CEOs and founders. Additionally, we proudly count many of our venture partners and early founders who have successfully sold their businesses as limited partners. We have a relatively small number of limited partners, each of whom we have enormous respect for, and are honored they have entrusted us with their capital.